Identity & ad for a triathlete supply company.

The concept for the brand was an appeal to athletes who wanted to move beyond the common and into the excellent. When you’re ready to transcend just doing it & do it better.

The product line included clothing, supplements, workout equipment & bike accessories. The logo became a mandala-like ring modeled after a bicycle chainring with an “om” symbol in the middle that kind of looks like a running figure.

The type was a stock font that I added flourishes to invoking eastern typographic forms.