Social media

I created a few mobile video format ads for us to test the waters with platforms like TikTok, Insta, YouTube Shorts, etc. We tried a few AI tools to make these, but in the Spring of 2025 the video capabilities of most of the popular tools was pretty weak. I wound up editing this one together from some stock clips and a little creative rendering.

We got 1.1% CTR – almost double the 0.6% baseline for the fitness category on TikTok. The buy was pretty small and not very well targeted & passed our sign up goal by 50%, so I think not a bad result overall.