Independent practice

2024 - present

After a decade leading design at Green Dot and Bluecrew, I spent the last two years working independently — partnering directly with founders, executives, and small teams across fintech, AI-native products and enterprise services. This story is the connective tissue behind the project work elsewhere on this site: what this chapter has actually been about, and what it's sharpened in me as a design leader.

Neara social app

Venbrook Insurance

The Atlast Project →

Every engagement in this chapter has circled the same core problem: how do you design clear, trustworthy systems inside ambiguity, when the product, the market, or the technology itself is still being defined? Whether that meant an AI-powered fintech marketplace, a 0-to-1 social product, or a legacy brand rebuilding its digital presence, the work consistently required translating emerging capability into interactions people can actually understand and trust.

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