Bluecrew/Employbridge

Reimagining staffing: from startup agility to enterprise scale

Bluecrew was a startup digital staffing platform offering a W-2 employment model, a stark contrast to the industry’s gig-based 1099 approach. In October 2022, Bluecrew was acquired by Employbridge, a major traditional staffing firm, with the goal of modernizing its operations through automation and SaaS efficiencies. My role evolved across two distinct phases—first as the sole designer driving hands-on UX/UI improvements, and later as a UX Director leading a team through a large-scale platform redesign.

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