Environmental Design

Gallery & retail interiors

Odd that this was the project that got me into "Print" magazine

I was Creative Lead of The Erotic Museum from 2003 to 2006. The beginning of that engagement started with a complete remodel of the whole 13,000 sq. ft. building. It was a t-shirt shop at the street level, a scattering of start-up desks in the vault-like second floor and a lot of just disused  space when we took the keys. About 8 months and a half a million dollars later we had dressed up the facade, the whole ground floor, added a second stairway. It was a huge project for me. I worked closely with the architects we had hired to do the official drawings, but I was making the creative calls  the whole way.

I joked with the partners in 2003 when we were in the mad midst of construction and installing the exhibition that this crazy diversion from my chosen field would be worth it if I could just get a little sidebar mention in Print magazine for my effort. In the July August 2004 issue of Print, a special issue devoted to the subject of sex, their 8-page article reviewing the 13 museums of that kind around the world began with a 2-page spread about my space, giving it highest marks for overall design.


The culmination of my curatorial effort was the Andres Serrano A History of Sex exhibition (co-curated with Carlos Batts). It brought us the kind of cred that opened doors and brought new relationships to me, sadly not in time to save the museum.

The two images below show the space when we took possession of the building. The exterior looked like many other buildings along that stretch of Hollywood Bl. showing the wear decades and inattention. The second floor was inhabited by some startup, the ground floor a nondescript t-shirt shop. Our early inspections showed that there was great potential under layers of drywall and paint that was all peeled away with our renovation. I have since joked that if only they hadn't painted over the Banksy on the side of the building we could have simply removed that section of wall and sold it at auction for more than the museum made in three years of operation.